Saturday, August 28, 2010

Frank Luntz Hearts Alex Sink Ads

GOP strategist Frank Luntz raves about the ad campaign Alex Sink is running.


"If ads are any impact on the campaign, and we know that they are, she's running the best statewide campaign of any of the candidates. And even though Florida is a slightly leaning Republican state...Rick Scott's got his hands full with a campaign like what Alex Sink is running."




Sink is running against special interests and incumbants. Sink doesn't mention in the ad that she is Florida's current CFO. Luntz told Hannity the Sink ads are testing well with Republicans.

I mentioned before Sink is going to run as a centrist. Sink coming out against the Cordoba House was a calulated (and distasteful) political strategy. 19.4 percent of Florida voters are independents. Many of whom are feeling anti-incumbant sentiments. Sink is attempting to tap into independent voters. It is a workable strategy. The question is can Sink compete with Rick Scott for ad buy time?

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