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Monday, August 30, 2010

Another Good Sink Ad

Alex Sink has an online petition to have Rick Scott debate her. What is more interesting is the ad the Sink campaign is running. The ad presents Sink as the candidate who wants to debate and talk about real issues. As GOP strategist Frank Luntz said, "If ads are any impact on the campaign, and we know that they are, she's running the best statewide campaign of any of the candidates."



Sink presents herself as the serious candidate and makes hints at Scott's primary campaign. Scott ran a nasty campaign against Bill McCollum. Scott accused McCollum of supporting pro-abortion groups and being a suporters of Jim Greer. Sink is attacking Scott's negatives without directly mentioning the primary. Sink is staying above the fray while attack Scott for being an unserious candidate. Sink can beat Scott if she keeps running smart TV and online ads.

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