"During the campaign... their message of 'what we are doing is working,' people would get mad, okay. Most kind of messaging is not very effective, it just goes in one ear out the other. This one, it went in one ear and right to the brain. What were they thinking? It was almost universal. And as opposed to saying 'These irresponsible, greedy people got us into this mess and we are the only thing between you and them, and we are fighting every day and we understand.' We kept telling them, don't tell them it's working... The White House had the best and brightest. But they mis-underestimated this."
James Carville, on the the failed midterm message strategy of the White House.
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