Bad Marketing Idea: Mrs. Dirt Bag T-Shirts

I'm happy that the Tampa Bay Rays are winning. The fan site Rays Index unleashed a horrible marketing scheme. Asking women to buy Mrs. DirtBag T-Shirts is a PR disaster waiting to happen.



I know that some will think shirts are fun. If anyone wants to buy one then by all means. I'm not urging a boycott or have any grievance with anyone involved with Rays Index.

A note all marketing people: I don't know a woman that would be caught wearing this shirt. It is demeaning to women. Dirt Bag sounds like Cunt Rag. Seriously. "Mrs. Dirt Bag" gives connotation that the woman is the property of a man. The shirt strikes me as creepy. Making matters worse is the bizarre marketing pitch.

No poem to mark the occasion today...but just know that if we had a daughter, we would buy this shirt for her and make it happen. Is there a bigger compliment that one man could ever give to another?

It isn't about men giving compliments to each other. These T-shirts are to be marketed to women. Not guys that watch Ray games together. No thought was put into the female demographic.

The whole "if we had a daughter" we would make her wear the shirt creeps the shit out of me. My advise to the people at Rays Index: you make a daughter wear this and she will put you in the world's worst nursing home. Guaranteed.